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ASM - Market Research and Analysis Centre (ASM)
International Cooperation

 Contact details
Contact personMrs Aleksandra Oleksik
International Project Manager 
StreetGrunwaldzka 
Address 99301 - Kutno (Poland) 
Phone0048 24 355 77 24 
Webwww.asm-poland.com.pl
 Organisation details
Employees (in Depart.)26-50 
Organisation TypeSME 
 Research Focus

 Fields of activities:
» Languages and Linguistics
» Other social sciences
» Other humanities
» Demography
» Economics
» Gender and sexuality studies
» Urban studies
» Political science
» Public administration
» Security
» Sociology
» Media and socio-cultural communication
» Other social sciences
» Information sciences
» Statistics
» Econometrics
» Systems sciences
» Other formal sciences
» Business and Management
» Education (incl. training, pedagogy, didactics)
» Education (incl. persons with learning disabilities)
» Engineering
» Environmental sciences
» Family and consumer service
» Health sciences
» Computational Social Sciences (incl. Social biomedical sciences)
» Human physical performance and recreation
» Journalism, mass media and communication
» Library and museum studies
» Public affairs
» Social work
» Transport planning
» Other applied sciences

 Brief description of your activity focus
market research, socio-economic analysis, gender issues, neuromarketing, disability, accessibility, awareness, foresight

 Details about Expertise / Competences / Technologies
Expertise:
 Socio-economic analysis of new technologies including impact analysis
 Policy and legislation analysis
 Decision making process including: customers, local authorities, decision makers, managers and other targeted groups of public
 Market analysis, segmentation, demand, potential, shares, brand awareness (size, capacity, absorptive power, forecasts)
 Analysis on customers’: needs, motivations, behavioural patterns, attitudes etc.
 Customers’ satisfaction research (CSI), including groups of: end users, key managers, citizens, etc.
 Dissemination and exploitation of project results including analysis of the factors that influence exploitation of project results (e.g. standardisation, safety, ethical issues, gender issues, regulatory aspects, etc.)
 Linking R&D with industries and society, exploitation plans, business models, technology
 Implementation strategies and dissemination plans
 Project management, website management
 Workshops and conferences organisation and management

Competences/Technologies:
desk research, qualitative & quantitative analysis (e.g Expert panels, Focus Group Interviews FGI, In-Depth Interviews IDI, Individual Telephone Interviews ITI, Mystery Shopping, Delphi panels, Face-to-Face Interviews, Computer Assisted Telephone Interview CATI, Computer Assisted Web Interviewing CAWI, Case studies, Semi-structured Interviews SSI, SWOT analysis)
Neuromarketing: EYE TRACKING, ELECTROENCEPHALOGRAPHY (EEG), GALVANIC SKIN RESPONSE (GSR), ELECTROMYOGRAPHY (EMG), FACE TRACKING / FACE READING (FT) to research the:
• functionality of user interface of websites / mobile applications, games
• reception of audio-visual materials/ advertisements / movies / videocasts
• impact of music and sound on specific individual behaviurs/ reactions, emotions, decisions, choices
• purchase decisions, customer response and activity, quality of service, merchandising, branding
• consumer’s food tests / culinary tests
• psychophysical activity of drivers and machinery operators
 Research Activities

 EU Framework Programme related activities:
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 Project participation
 
Project #1
Project TypeFP6
FunctionPartner
Project TitleStatistical Indicators benchmarking for Information Society
AcronymSIBIS
Project websitewww.sibis-eu.org
 
Project #2
Project TypeH2020
FunctionCoordinator
Project TitleMethodology for efficient segmenting innovating SMEs based on lifecycles, represented sectors and regional characteristics
AcronymSMETHOD
Specific Thememethodology of companies segmentation, innovation support, SMEs, enterprise lifecycle, industrials s
Project websitewww.smethod.org
 
Project #3
Project TypeFP6
FunctionCoordinator
Project TitleThe social impact on ICT and their limited reach to potentially excluded communities. Measuring the problem and undertaking initiatives for its effect
AcronymICT 4 ALL
Project websitewww.ictforall.info
 
Project #4
Project TypeFP7
FunctionPartner
Project TitleA user-oriented, knowledge-based suite of Construction Industry Life Cycle Cost Analysis software for pan-European determination and costing of sustai
AcronymCILLECTA
Project websitehttp://www.cileccta.eu
 
Project #5
Project TypeNational
FunctionCoordinator
Project TitleMonitoring of the unemployed on the Świętokrzyskie labor market – Without work
 
Project #6
Project TypeNational
Project TitleSystem of woman’s job activation - WORKING WOMAN

 International and national projects beyond EU Framework Programme
ManyMe “Social Interactive Care System to support the wellbeing of people living with dementia” (AAL programme)
STAGE “Streaming of Theatre and Arts for old aGe Entertainment” (AAL programme)
CHEFMYSELF “Assistance Solution for improving cooking skills and nutritional knowledge for Independent Elders” (AAL programme)

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  •  Further Information

     Inserted / Updated
    2010-08-25 / 2018-06-11

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