Fields of activities:
|» Cultural studies |
|» Business and Management |
Brief description of your activity focus
relationship marketing, cross-cultural relations, emerging markets
Details about Expertise / Competences / Technologies
My research and expertise focuses on the relationships that enterprises develop with other stakeholders to
create more added value for the final customer, especially in the international context, where the cultural
aspects can impact the abiity of a company to successfully enter in a new market.
In order to develop this research, I spent a couple of months in India, I conducted some interviews and an
online questionnaire both in India and in Italy in the furniture industry.